Take a trip through time, along the highways of
yesteryear, as you view striking billboard ads from 1945 through 1967,
captured here in over 450 beautiful color photos. Among the ads, you will
see Jack Benny and Betty Grable selling Mercury automobiles, Arthur
Godfrey and Joe Dimaggio hawking Chesterfield cigarettes, and Edgar
Bergen, Charley McCarthy, and Santa Claus promoting Coca Cola. Billboard
ads for everything from appliances to tractors and beer to war bonds are
displayed. The artwork of many recognized lithographic artists is captured
here, including the work of Howard Scott, Morice Logan, Jerome Razen, Stu
Graves, and even Charles Schultz of Peanuts*R comic strip fame.
This is a treasure trove of American advertising gathered from actual
billboards that were carefully stored in their boxes for several decades,
before being assembled and photographed for this book. The informative
text provides useful instructions on assembling, displaying, and safely
storing vintage billboards. Values are provided in the captions. |
